Sharing and Tracking Through Google Analytics

EMAIL:

FACEBOOK:

Dylan Fister Introduction Link Analytics

I decided to take two vastly different approaches in promoting my introduction blog article. As evidence on the google analytics chart suggests, the approaches had very different outcomes. Initially, I optimized a small network of the people around me, consisting of my family, friends, coworkers, and other peers. This part of my approach was done through direct messages via email, while I attempted to expand in a different direction on Facebook. In total, my site gained 9 new and active users, with an average time of 6 seconds on the site. This could mean that while I had a high click rate, my engagement on the site was low. To expand on this notion, there could have been problems with the page or areas to improve user engagement, such as better visuals and attention grabbers. The channel to gain more users was undoubtedly email. The email link also garnered more engagement and time on the site, reason being that the Facebook link did not reach any users. While this felt like a punch to the gut, I learned a valuable lesson in optimization.  

Looking back on the project, I gained an improved understanding of where my strengths lie across the platforms I use. When the goal is engagement, I learned to focus on channels I’m currently confident in, rather than trying to grow my presence on a platform where I have little to no activity. This problem occurred when I attempted to attract users to my Facebook page from a public posting of my link. I believed a well-placed and tagged post might still generate some traction and engagement on explore pages. In hindsight, I realized that without an existing audience, a single post is not enough to make an impact. Next time I attempt a project like this, I will optimize on my pre-established platforms and focus on growing my smaller pages with posts over a consistent period.