Meet Garrett Perry
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Hi everyone! My name is Garrett Perry, and I am a Communication Studies major and Advertising & Public Relations minor! Like some people, I am using this class to fulfill credit requirements for my AD/PR minor. However, it also will also be very vital to gain some insight into the digital media marketing landscape. The material that all of my classmates and my self ingest will help us prepare for the professional careers we pursue in the future, and moreover give us an easier leeway into the digital marketing atmosphere. When it concerns school projects and or assignments, I am a considerate and straight-forward which I believe assists others in great aspects. Getting objectives completed is important, and I am there to give the push. I pride my self off of being cautious with a mix of straight-shooting, and it is what has gotten me this far!
Picture of myself at Myrtle Beach in July of last year!
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Project 1 - Learning behaviors of Digital Users with Google Analytics
Google Analytics’ Logo
Listed here is a summary of trackable links utilizing Google Analytics! When comparing the two platforms of LinkedIn and Email, one can find more efficient methodology to accurately measure user engagement and behaviors! While engagement between platforms will always vary no matter the advertisement, it is vital for one who aims to become proficient in the digital marketing sphere to understand the intricacies between all of these analytics that can be difficult to decipher at some points.
“The secret of getting ahead is getting started.”
I hold this quote to my self because it reminds me of the drive and motivation that life requires, which sometimes can be hard to push onto oneself. My Grandfather also was an English teacher who was fond of Twain’s work. He would say this quote repeatedly when I was younger, but only since a while ago did this quote start to sink into my reality and become relevant. Starting anything will get you somewhere positive, and I am a firm believer in that.
More About Me!
I am a workaholic at heart, and most of the time I am either studying or finishing up assignments. I strive for academic success and that has been a main goal of mine since the beginning of my college career. I am also an active volunteer for the Greater Pittsburgh Community Food Bank and have been since this month! It has been a great experience thus far, and I am all of the more ready to take up more volunteering opportunities as it is something that brings me peace.
Louis Vuitton Shoes at the LV Store on Rodeo Drive, Los Angeles.
Along with being a workaholic, I am a huge shopaholic as well! I will spend hours in a mall, and or at any store if possible. There is a certain rush and sense of stability that shopping gives me. It somewhat makes me feel whole if I spend at least a day looking at a store front whether virtual or in person. Shopping has been apart of my life ever since I was little, and going to the mall at a young age even was a favorite thing of mine that I would take seriously in the best way possible. Black Friday and my self are the best of friends, and it is probably one of my favorite points of the year. It may seem crazy to some which I am well aware of, but I know that there are others out there that are the same as my self.
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Project 2 - Social Media Audit
Dove’s Logo
Listed here is a mock social media audit on Dove! While examining four platforms of brand content, one can find out more about Dove’s interactive digital advertisements and campaigns, and how they performed using engagement metrics from a variety of sources! With a variety of sources such as analytics from Instagram, Facebook and other digital platforms, one can decipher the knowledgeable social strategies that Dove has implemented into their company in the digital landscape. With utilizing almost every single digital platform possible, Dove has made their mark as a company with positive consumer relationships and tailored, unique advertisements to further garner engagement with the general population.
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Project 3 - Millennials and Digital Marketing
The link above displays a blog post I curated about Millennials (1981-1996) who seem to have the most proficient grasp on the world of digital marketing. With their strong reliance on digital devices, the inclination for tailored action, and impact on consumer patterns, all of the people in the world who fall into this generation have surpassed other generations in their knowledge and understanding of the digital sphere, and marketing more specifically. With using statistics from several scholarly articles such as the Pew Research center, there was a plethora of evidence that furthered my claim about this demographic.
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Project 4 - Wegmans Social Media Strategy Proposition
Wegmans Grocery Store Interior
By clicking on the link above, you can find all of the more information on Wegmans’ and their potential/active social media strategies with optimized SEO techniques, their digital behaviors and statistics and more! With using the material from Nahai and Vaynerchuk—as well as plenty of other resources, there can be so much to be taken away from this blog post.
Three Things to take from this Class!
Grasp more understanding of Digital Content Strategies
Become efficient in SEO for Digital Projects for now/future
Monitor/Analyze behavior in Digital Data Analytics
Diving in Further…
The Importance of understanding Device/Brand engagement differences
For a student studying digital analytics in digital marketing, knowing the variations in device/brand interaction is absolutely vital. On mobile devices as opposed to desktop computers, consumers behave differently that affects click-through rates, conversion funnels, and content consumption. Emphasizing the necessity to "respect the context of the platform and device". Gary Vaynerchuk in Day Trading Attention notes that mobile users read faster and demand instantaneously interesting material. This emphasizes how specifically customized plans for every device may greatly increase the success of campaigns. Ignoring these subtleties could cause underperformance of campaigns or misinterpretation of statistics. Thus, learning device-based engagement information helps students to make more focused, wiser marketing judgments.
Web Visits by Mobile/Desktop users for our Group 5 Report
2. The Importance of having knowledge on Average Engagement Rates
A student in digital marketing studying digital analytics must grasp the subtleties of average engagement rate. This statistic shows how successfully material grabs and keeps user interest across many platforms. Nathalie Nahai emphasizes in Webs of Influence that "psychological triggers vary depending on audience expectations and context," so underlining that participation is not one-size-fits-all. Because user behavior and content presentation vary, a high average engagement rate on one platform could not translate the same way on another. Ignorance of these variations puts students in danger assuming incorrectly about the success of campaigns. Analyzing engagement from a contextual perspective thus enables more exact strategy changes and improved audience targeting.
Average Engagement Rate for our Group 5 Report
Something I am taking into 2025!
In 2024, I was reliant off of others opinions and or advice which sometimes would lead me down the wrong path. It is the best thing for me to follow my own gut instincts whether it pertains my professional or personal life. We are solely responsible for ourselves at the end of the day, and most would much rather admit to themselves that they got themselves to the right/wrong path as opposed to something or someone doing that for you.