Tracking the Analytics of My Introductory Blog Post

My approach to promoting my blog article was somewhat casual. I sent the link over email to people who I have a fairly close relationship with. I thought this was the best strategy because since these people know and care about me, this would guarantee engagement they would more than likely click the link to my post. This was proven to be very effective as seen in the photo below.

This image shows the Google Analytics profile of my post, and I was 15th in the class for engagement.

Emailing my link was the only effective measure of engagement for me. My LinkedIn post did not get any engagement on the link, which could be because I do not have a very big network of people I know personally on LinkedIn. People who know me personally would be more than likely to click on the link as opposed to random strangers. Of the 15 people who viewed my post from the link, the average time the blog post was viewed was 57 seconds. This makes sense because the blog is easy to navigate and understand.

I realized my LinkedIn post did not upload the picture I had chose, which I think would have increased engagement. Next time, I would still use LinkedIn and email, but change the wording on my posts to increase more engagement.

This is the analytics of my post on LinkedIn, showing the impressions of the post and members reached.

This is the text of my LinkedIn post, as well as the text of my email I sent with my link to the blog post.