✮ Meet Penelope Lee ✮
Hi! I'm Penelope, but I go by Penny. I'm a junior majoring in Journalism and Public Relations/Advertising. I really enjoy curating someone's public image and perfecting the way they present themselves in the public eye. I also love conducting one-on-one interviews and creating thoughtful stories as a result. When it comes to school assignments, I take a direct approach. I am taking this class to fulfill my course requirements, but I am also interested in the coursework. I strive to be efficient and get the most out of each assignment.
Penny Lee
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Penny Lee 〰️
“Yer a Wizard Harry ”
The reason I chose this quote is that Harry was living a difficult life, and everything changed when a random person entered it. You never know who or what might come into your life and completely shift your perspective.
Three Things I want to learn in this course
Learn how to create content for each platform and understanding the differences between them.
Learn how to better improve the social media account I currently run. I work for a non-profit charity, so the content is more impactful than casual posts. How can I ensure I'm delivering the content to the best of its ability?
Work on projects that relate to real-life experiences that jobs in this market could possibly be like.
Something you should know about me!
I've been to many different countries, including Cambodia, Spain, England and more. My dad is from the UK, so I have family there. I want to visit Korea, Paris and Egypt in my lifetime. My plan this summer is to visit Croatia, Moldova and possibly Iraq for work, if I get cleared.
📍 Cambodia
📍 England
In 2024, I realized I needed to improve my current self and put in the work to achieve that. I wanted to take control of aspects of my life and stop procrastinating out of fear of rejection. It’s true that the only person who can change your life is yourself, so I decided to take action. I joined my sorority, Zeta Tau Alpha, and finally felt like I had a sense of belonging at Duquesne. I also began prioritizing my grades, making sure I was truly learning in my classes rather than just attending them. Another step I took was sending out multiple job and internship applications. By doing these things, I saw an improvement not only in my day-to-day life but also in my mental well-being. I hope to continue living with this mindset in 2025, as it had such a positive impact on me this past year.
View My Current Class Assignments and Findings!
Promoting and Tracking Findings: Below is a link to an assignment where I featured the trackable links that I made and reviewed them in Google Analytics.
Social Media Audit: Below is a link to an assignment where I conducted a social media audit on Airbnb.
Blog Posting: Below is a link to my blog posting on cyberbullying and how to protect yourself online!
Digital Marketing Strategy: Below is a detailed marketing strategy on the Pittsburgh Riverhounds!
Learning One:
During this course, we learned extensively how to use and navigate the platform Google Analytics. By using trackable links, we were able to see insights such as how our content was viewed and where it was being viewed. This tool is definitely something I will use in the future, and this class allowed me to further my knowledge of how to gather data related to media.
Learning Two:
I learned how the elements of a post contribute to its ability to gain attention. For example, during our group project, we discovered that our Instagram posts did not receive much traction because they lacked a clickable link. When viewers have to manually enter a link, they are less likely to engage with the content. We also found that having a catchy Instagram caption and an eye-catching photo is essential for grabbing the viewer’s attention. This became especially clear when I reviewed my post in Google Analytics and saw that it had only a one-second view time.