Meet Allie Corser-James
Hello!
My name is Allie Corser-James, and I’m a first-year graduate student from Fort Collins, Colorado, currently pursuing a MFA in the Creative and Strategic Media program.
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This Class
I am taking this class to develop hirable skills in the digital field and to become a versatile candidate for the careers I want to pursue. My approach to projects is focused on effective communication. I enjoy having open communication as part of a team, and find I am most effective when I can collaborate and exchange ideas or address issues with others.
3 Things I Hope to Learn
How to craft strong brand identity and maintain a consistent voice across platforms.
How to Identify effective campaigns and how to improve ineffective ones.
How to understand algorithms and best practices for organic growth on various platforms.
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“You’re no better off living your life than dreaming at night”
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My Other Blogs
Social Media Audit: NHL
A deep dive into NHL's social media presence. Examining their effectiveness, highlighting strengths, and identifying areas for potential improvement.
Promotion & Tracking of My Blog
A look into my efforts to promote my blog, including strategies used and insights gained from the results.
RSPB’s TikTok Glow-Up
A look at how the RSPB refreshed their outdated social media presence and became a viral success story.
Digital Marketing Stratgey: Pittsburgh Riverhounds
Learn how the Pittsburgh Riverhounds can boost ticket sales with local SEO, geofenced ads, and targeted digital marketing strategies.
Somethings You Should Know!
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Last year I started working part time in PENSTV for the Pittsburgh Penguins. I got the job from interning with them in the spring. So far I have had such a great experience being a part of the Penguins team. My main tasks are filming media scrums after games and practices in the locker room. However, I have gotten to assist on major shoots such as Creative Day, and even produce and edit packages for the Jumbotron!
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January 2023 I was invited to play for Team USA women’s ice hockey team for the FISU Winter World University Games! The games took play in Lake Placid, NY. I got to live, meet, and watch other athletes competing from all around the world! Some of my favorite moments were getting to be a part of the opening ceremony, getting to compete against Canada in a packed arena, making friends, and trading pins with people from all over the world, and once the games were done partying with team Japan!
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My mom is originally from Melbourne Australian! She moved to the States after college due to her love of skiing. All of my mom’s side of the family is still all down under and we get to take a 14 hour plane ride to visit every so often! I’m currently in the process of getting my duel citizenship!
One Thing 2024 Taught Me
One of the biggest lessons 2024 taught me was to trust myself and my abilities. After graduating with my Bachelors of Arts in the spring of 2024 I struggled with imposter syndrome.
While my undergraduate education definitely provided me with the tools needed to pursue career opportunities and further my studies in graduate school, at the time, I felt like I was just pretending to possess any of them. When I started applying for jobs and graduate programs, I worried that people would see right through my polished resume, impressive internships, and freshly earned degree to find someone who was a fraud.
I had a hard time giving myself credit for all the great things I had accomplished in my undergrad. It felt difficult to trust that I was capable of delivering on the promises I made in applications. As much as I doubted myself I went through with the applications anyways, and I am so thankful I did. Being accepted into the graduate program at Duquesne University and joining the production team with the Pittsburgh Penguins made me realize that the only thing holding me back from great opportunities was my own self doubt.
I learned that I need to trust myself and that I am more capable than I give myself credit for. I hope to bring this lack of self doubt into 2025 so I can continue to gain and experience amazing opportunities.
2 Things I Learned About My Work From Digital Analytics
How to Track & Understand Data
In order to understand how to create a digital media campaign and what to do once you’ve started one you need to know how to track and understand your marketing data.
In this class, I had the opportunity to create real-world campaigns and track performance data from various digital marketing strategies. Conducting a social media audit on a major brand and reporting analytics from promoting our blogs during the group project allowed me to apply the concepts we studied and discussed hands-on.
Most importantly I learned about data tracking tools such as Google Analytics and Meta’s Business Suite. These tools were things I did not know existed before taking this class and have come to understand how vital they are in digital marketing.
I learned that strong SEO practices are essential not only for promoting content but also for tracking its performance. I discovered how to navigate the wide range of data available through SEO tools and focus on the specific metrics that aligned with my goals. This became especially important during our group project, where we had to concentrate on our own campaign’s data rather than general or broad metrics, allowing us to make more informed decisions.
Creating a Content Calendar
Learning how to use a content calendar and collaborate with others taught me how to plan, organize, and execute a successful digital media campaign as part of a team.
As discussed in class, a key part of digital marketing is effective teamwork (whether that's between an individual and a brand or among a larger group of collaborators).
Organization and communication are essential. Since digital marketing runs 24/7, content must be strategically timed to reach audiences beyond standard work hours. This is where a content calendar becomes invaluable; it ensures consistent scheduling, clear planning, and the ability to target the right audience at the right time.
Creating and using a content calendar for our small-scale digital marketing project was incredibly useful in helping me understand how this tool works in practice. It also gave me insight into what collaboration on a real-world campaign might look like.
It was fascinating to see how more than ten people could contribute content to a brand’s social platforms and website while producing a cohesive message and product.