✰Meet Leah Amaismeier ✰
Hello! 𐙚
My name is Leah and I am a Senior at Duquesne University majoring in Finance with a minor in Entrepreneurship. As this is not a required course for my major or minor, I decided to join this class simply because of my strong interest in learning more about social media and digital marketing. Social media is a strong marketing strategy and there is some truth to the idea that if you are a good marketer, you can essentially sell anything! I published a Promotion and Tracking of My Intro Blog post, which shows how I tracked the clicks and engagement from different social media platforms to this post of mine. Similarly but differently, I also did a Dove Social Media Audit where I tracked their social media engagement and performance based on what, when, and where they post.
In both school and life, I have developed a style where I focus on completing tasks correctly and efficiently the first time. Putting in the effort from the start saves time and prevents the need for redo’s. With this approach, I can confidently move forward knowing the task was completed properly. This is particularly important with social media and marketing, as first impressions are a big deal! With such fast-paced media, the goal is to ensure your audience is resonating with your message.
Something to Know About Leah
I’m a student pilot! Learning to fly has been the most exciting and rewarding experience. Being able to explore the world from a birds-eye view is unmatchable. It has taught me to be more confident, focused, and have better decision-making under pressure. I have also learned a lot about how important discipline and goal setting truly are. These skills of flying also relate to social media marketing through the quick decision-making and quick thinking process. I am excited to keep learning and apply these concepts to other areas of my life.
3 Things I Hope To Learn In Social Media and Digital Marketing
SEO understanding and how to enhance online engagement and views for a property I am looking to market.
Micro-targeting strategies and how to make ads pop up on other people’s phones just by their searches, likes, etc.
Strategies/ analytics for content creation to enhance attraction and traffic.
Motivation
“It’s supposed to be hard. If it were easy, everyone would do it”
Leah’s 2024 to 2025 Thoughts
Simply, be resilient and never give up. You can not fail if you do not give up. Challenges may be overwhelming but as long as you stay focused and keep trying, you will not fail. Every setback is an opportunity to learn and do better. Always look at the positive no matter how hard and frustrating it can be. If you tell yourself it will be hard, you will expect it and feel accomplished. However, if you tell yourself it will be easy, you will feel defeated when it is hard. Trust the process and make your goals happen!
Published Blog Articles
Links below:
See how I tracked My Intro Blog’s link traffic using different platforms and tactics
&
Learn about Dove’s social media platforms, their engagement, and how their content does or does not resonate with their audience