Meet Hannah Stelitano
✧Hello✧
My name is Hannah and I am a junior here at Duquesne University! I am a double major in Integrated Marketing Communications and Strategic Advertising/ Public Relations as well as earning a certificate in Business Management. I am taking this class to develop a better knowledge on not just social media, but how I can apply social media to every aspect in the job force. My approach to projects is focused on organization and enjoyment. If I can find a good rhythm in terms of organization, the rest of the project will come easily and be enjoyable for me.
“No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.”
In 2024, I learned that you need to make the best out of every situation, no matter how bad it may be. There is always light at the end of the tunnel and giving up is never an option. It is important to be kind to people, even through difficult moments, so you can leave a lasting impact on the world around you.
✧My Life✧
I have been going to Cyclebar for over 3 years and I am almost at 200 rides! I enjoy spin classes Cyclebar has truly given me an entire community to fall back on.
My sorority, Alpha Sigma Tau (AST), has helped me find my home at Duquesne. Having a large group of friends, with similar interests as me, that I am able to fall back on has helped me to find my way throughout college.
I had the opportuinity to take a Spring Break away to Italy my second semester at Duquesne! I learned about the Italian culture and was able to compare it to my own culture here in America.
✧Something you should know about me is that I love Taylor Swift! These are my top four favorite albums!✧
Out of this class, I hope to…
✧ Gain a better understanding of what audience each social media platform is best for.
✧ Further understand how analytics work and how to actually apply them to future posts.
✧ Practice using each social media platform to see which strategies are the strongest.
-
High School Diploma- Shaler Area High School
Dual Enrollment through high school- Community College of Allegheny College
Duquesne University (bachelor of arts)- Double major in Integrated Marketing Communications and Strategic Advertising/ Public Relations, Certificate in Business Management (currently a Junior)
-
I am currently a Graphic Design Intern at the Duquesne Career Center. I make every flyer or graphic image for the Career Center and for the Western PA Career Services.
-
I currently run the Duquesne Career Center Instagram (@duqcareer).
I have assisted in running the Duquesne Study Abroad Instagram.
Throughout high school, I ran the Instagram’s for my dance team, newspaper, and Music Honors Society.
Check
-
out
-
my
-
work!
-
Check - out - my - work! -
In this assignment, I assessed the analytics from my Intro Blog website. I reviewed where my post received the most views as well as where engagement time was most productive. Check it out!
In this assignment, I conducted a social media audit for Dove. I assessed their social media strategies and how their brand image is perceived across platforms. Check it out!
In this article, I wrote about online presence being a crucial part of today’s society and how it is important to practice online reputation management. Whether it is for a brand or an individual, online reputations matter and are important to finding success. Check it out!
In this assignment, I created a social media strategy for the Pittsburgh Riverhounds and determined strategies to help increase ticket sales at their games. Check it out!
What I Learned This Semester
Google Analytics
Throughout this spring semester, I have learned the importance of trackable links on Google Analytics. I learned how to track differences between my viewers in terms of geography, device, platform, and more. This helps to show where your content is doing best and where it needs to be improved. By learning this, it opens new possibilities for types of content I will want to create and how I will promote it going forward. This allows for better informed decision making and optimizing the amount of views and interactions your content receives.
Social Media Audit
I have also learned the importance of conducting a social media audit. As someone who wants to work in social media one day, I found this to be very interesting. Conducting an audit helps to see what practices are working best, in terms of social media presence, and what practices need to be reevaluated. Social media audits also help you to connect closer with your target audience as you are examining exactly how to reach them through your content. Overall, a social media audit is an extremely effective tool for making informed decisions related to a brands online presence.