Meet Marvel Ibrahim
Pharmacy student exploring social media advertising
Hi! I’m Marvel Ibrahim, a first year graduate student in pharmacy school with a deep passion for healthcare, beauty, and marketing. My journey into pharmacy actually started with my love for makeup and skincare! I’ve always been fascinated by how different ingredients affect the skin, which led me to explore the science behind medicine. Now, I’m combining my pharmaceutical knowledge with digital marketing to one day create my own cosmetics brand.
Why I’m Taking This Class
One of my biggest dreams is to launch my own skincare and cosmetics line, and I know that having an amazing product isn’t enough—it needs the right marketing to reach the right people. That’s why I’m taking this class! I want to learn how to use social media advertising to build a strong brand, connect with customers, and make my future products stand out in the beauty industry.
In this class, I hope to:
Learn how to create powerful digital marketing strategies for beauty and healthcare brands
Understand how to use social media to promote products and reach larger audience.
Develop creative advertising techniques that will help me in my future business.
About Me
Egypt sharm el sheikh
I grew up in Egypt, which exposed me to so many different cultures and ways of life. Along the way, I’ve had the chance to work with people from all kinds of backgrounds, and that’s when it really hit me—so many people struggle to get the healthcare they need. Working with refugees and being part of the Strong Women, Strong Girls community opened my eyes to just how much of a difference healthcare can make in someone’s life. That’s what pushed me toward pharmacy school—I want to be part of the solution and help people get the care they deserve.
One Lesson from 2024 That I’m Taking Forward This year, I’ve learned that there are million ways to happy and successful .Not every single person should take a same traditional way to be successful .Consequently ,I should be more open to new experiences .
““Do what you have to do until you can do what you want to do.” ”
One of the things we learned in this class is how to analyze a brand’s website to determine the best strategies to enhance sales. One of the assignments we completed was analyzing Dove’s company.
This assignment helped me understand how Dove uses authenticity and emotional storytelling to build a strong connection with its audience on social media. It also showed me the challenges brands face when addressing social issues—some campaigns are well-received, while others spark controversy. Overall, I learned that successful social media marketing comes down to real engagement, interactive content, and truly listening to what the audience wants.
Also,From what we learned in class, I applied Google Analytics to track the performance of my blog promotion links. Last month, I tested my strategy by sharing my blog via email and Facebook. Facebook outperformed email in driving traffic and keeping visitors engaged, but neither platform generated significant engagement, so I plan to optimize by adding more interactive content like teaser videos to boost both reach and involvement.
Other blogs we made in this class
Things I Learned About My Work From Digital Analytics
Numbers Actually Mean Something in Marketing
Before taking this class, I didn’t really understand what things like views, clicks, or reach really meant. I would see numbers on posts, but I didn’t know how to read them or what to do with them. After learning about digital analytics and using tools like Google Analytics, I realized those numbers can actually tell you what’s working and what’s not. For example, we saw how some platforms reached more people on mobile than desktop, which shows where we should focus more. It also helped me understand why some posts do better than others. Now I see that numbers aren’t just numbers—they help guide your choices when posting or creating content.
A picture from my presentation on advertising in Egypt vs USA.It shows the performance differences across mobile, desktop,and tablet devices.
Culture Makes a Big Difference in Marketing
One of the most interesting things I learned was how culture changes the way we should advertise. In my Egypt vs. U.S. project, I saw how Egyptian ads talk more about family and togetherness, while U.S. ads focus more on the individual. That made me think about Daniel’s Tiger and how we can include more Pennsylvania-based culture or references to connect with people better. I also saw this with the Dove campaign—we looked at how their ads on Facebook and TikTok made people feel included and confident. So now I understand that it’s not just about the product—it’s about how it makes people feel and if it fits into their lives. That’s what really makes marketing work.
This screenshot shows how Pepsi uses different styles in their ads depending on the country. The ad from Egypt focuses more on family, community, and cultural events, which fits the collective values people there relate to. On the other hand, the ad from the USA is more about individual lifestyle and personal enjoyment