You can control your discoverability.

Pinterest users are searching for content and inspiration. Your blog can be that content users are searching for. Follow these best practices to ensure your Pinterest strategy, pin content and website are favored by the Pinterest algorithm.

Take a deeper look into the power of social media and how Whole Foods has taken advantage of it, benefitting their company image and attracting more customers!

Voice search is becoming an increasingly popular way for users to search - is your SEO strategy ready? Ensure your content is optimized to capture all of your users searches with these 6 key best practices.

Learn why App Store Optimization is vital to every app marketing strategy and how relevant keywords and compelling creatives can convert the right users - organically.

Business owners, this one strategy can separate you from your competitors and can result in more business if executed correctly.

The importance of online reputation management.

What could digital media possibly do for a hospital? More than you would expect

The fashion and beauty industry, with the help of social media, has created unreal expectations for how women should look to be considered beautiful. Brands such as Aerie and Dove have changed these absurd standards of beauty with real women marketing their amazing products and values the companies stand for.

Instagram is testing the limits of social media advertising by offering a platform that displays bigger and longer videos. IGTV is a content streaming feature that allows peoples’ videos to be seen by millions. Will your video be next?

They always say a picture tells a thousand words, and digital media is no exception.

Generalizations based on demographics are not accurate enough to appeal to all targets. Personalized messages based on human emotions and beliefs are the future to a closer relationship between customer and client.

By Nick Kletzli

Esurance has hopped on the meta-advertising trend, hoping to make the company seem trustworthy and transparent

What’s the best advertising policy? Honesty.

How much influence do social influencers have over audiences?